The news of Yahoo buying Artifact created a buzz in the tech industry. Artifact was a unique app that utilized AI to assist users in discovering and accessing more personalized news. Although it had a loyal user base, it didn’t achieve the level of success needed to sustain the project long-term. Consequently, the co-founders of Instagram, who developed the app, decided to discontinue it.
Subsequently, Yahoo, the parent company of TechCrunch, made the move to acquire its technology. While the app itself will soon be discontinued, this acquisition reflects Yahoo’s history of purchasing smaller, mobile-centric companies.
Regardless of whether you used Artifact or not, the fact that Yahoo is actively making acquisitions under its current management is noteworthy. In today’s market, there are likely other startup projects seeking new homes, similar to Artifact.
