At its annual device event, Amazon updated its Fire TV lineup with new devices like the Fire TV Stick 4K and Fire TV Stick 4K Max, as well as a new Fire TV-branded soundbar, following rival Roku’s lead in other home entertainment announced the development of product. But as well as hardware news, the company also introduced a generation AI update for its Fire TV voice search. This is expected to provide a more conversational way to interact with Alexa and discover new content.
The company says Fire TV users can now ask Alexa more nuanced and open-ended questions about TV shows and movies thanks to a new generative AI experience that allows them to speak in a more natural, conversational way. . Amazon debuted an AI-powered generative Alexa update at an event this morning.
Users can ask Alexa to search for specific actors, directors, scenes, genres, or rights, such as “action movies with car chases,” “indoor comedies for rainy days,” or “free animated movies to watch.” You can also ask them to search for your content. myself. ” Or you can tell Alexa what you’re in the mood for and choose from a variety of recommendations tailored to your Fire TV profile.
Generative AI-powered voice search is the flagship feature coming to the new Fire TV experience, but the device also includes several other updates. For example, the new “Continue Watching” row will now show titles from non-Amazon services like Disney+, Freevee, Hulu, MAX, MGM+, Peacock, STARZ, Tubi, and more. Amazon says more features will be added in the future.
Both this issue and improved voice search are expected to roll out in the US later this year.
The company is also updating its Fire TV product line with three new devices and a new Fire TV bundle.
The new Fire TV Stick 4K ($49.99) adds support for Wi-Fi 6 and has an updated 1.7 GHz quad-core processor, which Amazon says is 30% more powerful than the previous generation. . As the name suggests, the Stick supports 4K Ultra HD image quality. It also supports Dolby Atmos audio with support for Dolby Vision, HDR, HLG, and HDR10+. Alexa Home Theater also lets you connect other Echo devices wirelessly to play audio through multiple speakers.
Image credits: Amazon, Fire TV 4K
Upgraded Fire TV Stick Max 4K ($59.99) includes Wi-Fi 6E support and 16 GB of storage, double the previous generation, allowing customers to store more apps and games on their device can. The device also features an upgraded 2.0 GHz quad-core processor, making it the fastest Stick in the Fire TV lineup. Plus, it supports 4K Ultra HD, Dolby Vision, HDR, HDR10+, and immersive Dolby Atmos audio.
Image credits: Amazon, Fire TV 4K Max
This top-of-the-line streaming stick also includes the Fire TV Ambient Experience, which was previously only available on Fire TV Omni QLED Series TVs. This turns your TV into an always-on smart display that can display his 2,000+ artworks, motion graphics, and personal photos from artists around the world. Additionally, customers can use on-screen widgets that display at-a-glance information like calendars, reminders, and sticky notes, control smart home devices like thermostats and Ring doorbells, and access streaming services like Amazon Music and Spotify. You can play audio from.
Image credits: Amazon
In addition to launching the new Fire TV Stick, the company is also introducing a new soundbar and Fire TV device bundle.
The $119.99 24-inch Fire TV Soundbar is a 2-channel device that supports DTS Virtual:X and Dolby Audio and works with any Fire TV device. When you’re not watching TV, you can also use your phone or tablet to connect to the soundbar via Bluetooth.
Image credits: Amazon Fire TV Soundbar
Meanwhile, the new Fire TV bundle includes a six-month subscription to MGM+ and the purchase of a Fire TV media player or MGM US smart TV. MGM is being acquired by Amazon for $8.5 billion in 2022 and offers a streaming service that includes both movies “Top Gun: Maverick,” “No Time to Die” and “House of Gucci.” In addition to its own studios and other studios such as , the company also produces original series such as the sci-fi horror show “FROM” and the Emmy Award-winning “The Godfather of Harlem.” ” and the western adventure “Billy the Kid.”
Amazon announces that all new devices carry the Climate Pledge Friendly badge for achieving Carbon Trust CO reductions2 certification.
All new Fire TV Stick devices are available on Amazon.com and Fire TV Soundbar Available for purchase starting today.
