Amazon’s video streaming service Prime Video is working to become an e-commerce shopping destination.Retail company announced Today, the company launched a virtual shopping experience originally tied to one of its series, “Gen V,” a young adult superhero series and spinoff of “The Boys.” The company has hinted that it may offer similar experiences with other Prime Video series and movies in the future.
The retailer is calling its “first experience” with e-commerce shopping on Prime Video “5th Generation.” Here, users can access the show’s details page and explore the “fifth generation” fictional Godolkin College. Immersive virtual campus tour and a virtual campus store. The tour will lead to the Student Union and Campus His Store, where viewers can purchase Godolkin University products and other dorm room items.
The 360-degree experience includes an interactive campus map, information about the superhero statues in the quad, an “orientation” video in the student union, and locations such as Vote-a-Burger, dorm rooms, and soon Dean Shetty’s office. Also included.
As users move through the campus store, they click on the item they want to purchase and a window appears where they can click the yellow “Buy Now” button to complete their transaction on Amazon.com.
Image credits: Amazon
However, this immersive virtual experience is only available via a web browser, and its availability will be limited for the time being.
The idea of tying products to original content series or movies is not new. Netflix created its own merchandising division to help promote products related to popular shows like “Stranger Things,” and now operates its own online storefront. Netflix.Shop We carry apparel, collectibles, toys, and more from a variety of shows and movies. Hulu has previously tried to launch stores selling tacky holiday sweaters and merchandise. And last year, Disney+ tied its streaming service to a dedicated shop for subscribers featuring brands like Star Wars, Marvel, Disney Animation Studios, and Pixar, allowing them to shop directly from the service’s details page.
Despite being an e-commerce giant, Amazon had yet to get serious about marketing its Prime Video shows and movies directly from Prime Video. This is despite the fact that the company’s service has many popular original titles with a dedicated fan base. The retailer has now hinted that “Gen V” will be the first of further initiatives in the merchandise space, with a new virtual shop where fans can purchase merchandise from “popular Prime Video series and movies.” That may change, however, as the company notes that it’s a place where you can buy products from “popular Prime Video series and movies.” Just Gen Z.
“The new experiences expand the universe of Prime Video titles and create a convenient and culturally rich environment for customers to discover, learn, experience and consume their favorite stories,” Amazon said.
The new shop is now live in the US with approximately 150 items available for purchase and shipped via Prime. The merchandise itself is provided by Sony Pictures Consumer Products in collaboration with licensee Ripple Junction, which launched the merchandise program ahead of Season 1’s debut. In addition to “Gen V” merchandise, Amazon has Now on sale We sell officially licensed products from “The Boys” on our retail site.
