After Netflix and Disney+ introduced ad-supported plans last year, Amazon announced in an update today that it will start showing ads on Prime Video early next year. The company announced it will offer ad-free slots to Prime members for an additional $3 per month.
Amazon said the ads will be introduced in the US, UK, Germany and Canada in early 2024. Prime Video users in France, Italy, Spain and Mexico will start seeing ads later this year. In June, wall street journal Amazon reported that it is in the early stages of planning to introduce advertising to Prime Video.
The company promised to show fewer ads than linear programming. The linear programming benchmark is said to be 4 minutes per hour. variety.
“Prime Video shows and movies will include limited advertising as we continue to invest in engaging content and continue to increase that investment over the long term, beginning in early 2024. “We aim to deliver significantly less advertising than streaming TV providers,” the company said in a blog post.
In May, Amazon launched a new free ad-supported (FAST) video experience for Fire TV devices in the US. That same month, the e-commerce giant announced it would bring more than 100 Amazon original series and movies to Freevee. Ad-supported streaming service. In August, the company released a new Fire TV Channels app that gives you access to over 400 FAST channels.
Earlier this month, YouTube announced it was experimenting with longer, fewer ads on TV, similar to linear TV’s commercial breaks.
In recent years, Amazon has increased the prices of some products. In February 2022, annual Prime membership costs went from $119 to $139. This year, the company also increased prices for Amazon Music Unlimited plans for individuals, Prime members, and families.
Last month, the company raised the free shipping minimum for non-Prime members to $35 in some areas.
