Every day, consumers turn to Google for shopping purposes over a billion times. The Shopping Graph provides access to a vast array of products — over 45 billion and counting — which are frequently updated. With more than 2 billion listings refreshed hourly, including pricing, availability, and shipping information, Google’s Shopping Graph ensures that users can easily locate anything they desire, whether it’s a unique notepad from Japan, a personalized handbag from Paris, or a simple hammer from a nearby hardware shop.
With such a wide selection, Google is devoted to helping users find precisely what they are looking for. Here are several ways to enjoy a tailored shopping experience on Google.
1. Customize Your Preferences to Explore Your Preferred Styles
Google has introduced a new feature designed to offer personalized results in popular shopping categories. Initially available to logged-in users in the United States using mobile browsers and the Google app, individuals searching for specific apparel, footwear, or accessories items like “straw tote bags” or “men’s polo shirts” will now encounter a “style recommendations” section. Here, users can rate items with a thumbs up or down, or with a simple right or left swipe, to receive personalized recommendations instantly.
For those who haven’t found what they are seeking or wish to continue exploring, the option to rate more items and view additional results is always available. User preferences are stored for future reference. When searching for items like men’s polo shirts in the future, users will receive personalized style suggestions based on past preferences and interactions.
Should users wish to adjust their ratings or opt out of personalized shopping results, managing preferences is simple. By tapping the three dots next to the “Get style recommendations” section and visiting the “About this result” panel, users can easily access personalization options.
