Provide Customized and Engaging Ad Experiences
We are enhancing the AdMob mediation platform to boost revenue impact for app publishers. New real-time bidding buyers will now have access to AdMob, including Unity Ads Network and ironSource Ads, enabling them to bid on publisher inventory.
An upgraded mediation toolkit will be released to streamline ad operations. AdMob’s mediation segmentation feature allows for tailored ad experiences based on user behaviors. This means customization of mediation settings like price floors to optimize ad interactions for users less inclined to make in-app purchases. Furthermore, an improved A/B testing tool will offer faster results and enhanced reporting visuals for publishers experimenting with multiple mediation setups. These features will soon be available in beta.
Moreover, an enhanced ad experience can increase player engagement and lifetime value. With immersive in-game ads, publishers can seamlessly integrate ads into the gaming environment for a more natural blend. These ads can be incorporated during intermission breaks, level progressions, and other placement opportunities across various game genres.
