The success of any new medium hinges on developing its own distinctive vocabulary. In the case of Vision Pro, it inherits a substantial amount of its content strategy from its predecessor, with the ability to run iPadOS apps on the headset.
At launch, the availability of iPadOS content significantly enhances the platform, providing developers with room to create custom content. However, the current state of the Vision Pro has a limited number of truly immersive experiences. Nonetheless, there are some compelling apps such as Environments and Experience Dinosaurs that showcase the potential for immersive content.
Apple’s initial focus on an “infinite desktop” has raised some eyebrows, given the high price point of the first-gen product. However, the company is targeting enterprises with its emphasis on training apps, rendering, and productivity features. While entertainment is present, it feels secondary at this stage, with a focus on positioning the product as premium and appealing to enterprise customers.
Looking ahead, the broader consumer appeal of Vision Pro will depend on bringing down the cost and offering compelling content, particularly in terms of immersive entertainment and fitness apps. These factors will determine the mainstream appeal of future devices and are crucial for the product’s long-term success.
