Apple is preparing to join the likes of Samsung and Google by incorporating AI capabilities into its upcoming smartphones. During the company’s recent earnings call, Tim Cook revealed that he plans to discuss the potential introduction of generative AI “later this year.”
It is reasonable to assume that these features will be unveiled at Apple’s Worldwide Developers Conference (WWDC) in the summer, with a potential rollout in the iPhone 16 lineup by September.
Here are Tim Cook’s exact words regarding generative AI:
In terms of generative AI, which, I’d guess, is your focus, we have a lot of work going on internally as I’ve alluded to before. Our approach has always been to complete the work and then discuss it rather than getting ahead of ourselves. So, we will adhere to this approach as well. However, we have some exciting developments that we will be sharing later this year.
Code found in iOS 17.4 indicates that Siri might leverage AI for tasks such as summarization and smart replies in Messages. Furthermore, AI integration is expected across various apps, including Apple Music, Pages, and Keynote. The company is reportedly exploring both on-device AI models and those reliant on an internet connection.
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