Nonprofit organizations worldwide play a crucial role in their communities, assisting people in acquiring new skills and studying and safeguarding biodiversity. However, they often face challenges such as limited resources and burdensome administrative tasks.
Studies indicate that generative AI tools can enhance productivity by 66%. This increased efficiency could be especially advantageous for nonprofits, enabling them to offload smaller tasks and focus on more impactful initiatives.
In a recent survey of over 4,000 organizations enrolled in our Google for Nonprofits program, we explored the potential benefits and challenges of integrating generative AI in the nonprofit sector. Here are three key insights from the survey along with some AI tools that nonprofits can readily implement.
1. 75% of nonprofits believe that generative AI can revolutionize their marketing strategies.
Respondents consistently identified marketing tasks involving content creation and personalization as areas where generative AI could have an immediate impact. Whether crafting compelling ad copy to attract new donors or launching awareness campaigns, effective fundraising and communication often require extensive customization.
By leveraging AI-driven Google Search ads, organizations can target new audiences with tailored messages aligned with their objectives. Tools like responsive search ads enable nonprofits to input multiple headlines and descriptions for an ad, allowing Google Ads to test various combinations and determine the most effective approach over time.
For instance, the United Nations Development Program (UNDP) utilized Google Ad Grants to deliver 48 million public service announcements. This included promoting voter registration for individuals with upcoming elections in their region and disseminating information on local initiatives like supporting local female entrepreneurs to those who are most likely interested.
