Key Takeaways
- Apple has not kept pace with AI innovations compared to Microsoft and Google, but it might introduce AI features in iOS 18 through a potential partnership with Google.
- Financial gains serve as a significant incentive for Apple’s collaboration with Google, following Microsoft’s success with investments like OpenAI’s ChatGPT.
- There are privacy concerns as Apple, known for its strong stance on user privacy, may have to compromise by partnering with Google, a brand with a lesser emphasis on privacy protection.
Microsoft (reading OpenAI) and Google have been at the forefront of AI advancements, while Apple has been comparatively subdued in this area. While there have been reports about Apple’s efforts in AI and the development of a project named “AppleGPT,” the company has not yet released any final AI products. Nevertheless, it seems that Apple is planning to incorporate various AI features into the upcoming iOS 18 update, potentially through a partnership with Google.
According to a recent report by Bloomberg’s Mark Gurman, Apple and Google are currently in “active discussions.” This could lead to Apple using Google’s Gemini model for new features to be introduced in iOS 18. While the exact details of the partnership, including terms and the branding of the AI agreement, are yet to be determined, both companies are exploring potential collaborations.
As reported, Apple aims for most AI features in iOS 18 to function offline and on-device. However, for more demanding features that require robust hardware, Apple is considering partnering with Google for the Gemini model, which is already equipped with such capabilities. The crucial question remains, is this a wise move for Apple?
The Future Lies in AI, and Apple is Lagging
AI undoubtedly represents the future, driving the industry forward, with tech companies looking to incorporate AI into their products and services to enhance value. While Microsoft and Google have taken the lead in this regard, Apple, despite working on its own AI model, has yet to produce a final product. The company recently disclosed details about its ‘MM1’ AI Model but has not unveiled any tangible advancements.
