This year marked Google’s 25th birthday, and in celebration, a look back at the most searched trends throughout the years is in order. The 25 Years in Search celebration kicks off by recognizing the most searched people, places, and things of all time.
Two decades of Trends data has provided valuable insights. It uncovered our collective curiosity, showing that people worldwide are often intrigued by the same moments and seek the same answers.
The most searched sport, soccer, and its most searched athlete, Cristiano Ronaldo, exemplify the universal love for the game. Taylor Swift’s status as the most searched songwriter highlights the profound connection people have with her music and with each other. The most searched “how to help” query, “how to help people,” showcases our shared humanity. Similarly, the heart emoji, the most searched emoji, points to our common need for love and understanding.
In addition to a Year in Search film, Google is introducing more ways to delve into insights from the last 25 years. This includes the release of the annual 2023 Trends Global and Local Lists featuring top trending searches across 210 U.S. regions, a Most Searched Time Capsule highlighting the most searched things from each year, and the Most Searched Playground, an interactive game and Doodle launching tomorrow that features 25 of the most searched trends, from everyday to iconic.
Over time, Google Trends have brought laughter, inspiration, and challenges. Most significantly, they have showcased the wonder of human curiosity and the power of information, reminding us that the search for answers is a pathway to progress. The past 25 years have demonstrated that the next 25 will bring about significant changes.
To view the film and explore all the trends that shaped the last 25 years and 2023, visit our Year in Search website.
