E3 has had its fair share of highs and lows over the years. The annual gaming expo, held in Los Angeles, experienced a decade of growth after its founding in the mid-90s. However, in the mid-2000s, the event faced challenges, leading to downsizing and a move from the LA Convention Center.
Opening the event to the public revitalized E3 in the following decade, but the unforeseen halt in 2020 due to the global pandemic took its toll. The in-person event was canceled, and attempts to host a virtual version were unsuccessful. The Entertainment Software Association (ESA) did organize an online event in 2021, only to cancel the following year due to lack of interest. As a result, there was no E3 in 2023, and the event will not return in 2024.
Given its recent challenges, it came as little surprise when the ESA announced this morning that E3 has come to an end. The decision was undoubtedly difficult, and winding down a significant event takes time. The organization likely explored all options before officially ending E3.
“After more than two decades of E3, each one bigger than the last,” the organization stated in a brief announcement, “the time has come to say goodbye. Thanks for the memories.”
The claim of each year being bigger than the last is debatable based on the event’s history, but its impact on the gaming industry is evident. At its peak, E3 was an exciting and innovative showcase of gaming, featuring major title releases and the unveiling of next-generation consoles. The expo boasted impressive booths and vibrant energy, setting the stage for memorable gaming experiences.
Prior to the pandemic, the future success of the event seemed uncertain. Much of the excitement relied on the participation of major players like Sony, Microsoft, and Nintendo, all of whom showed declining interest as the tech industry shifted towards individual company press conferences to better stand out. The rise of virtual events also diminished the prominence of large-scale expos like E3.
As a fan of E3, it is a loss that will be felt. The eclectic and vibrant atmosphere in downtown LA during E3 week was truly unique. However, it seems that the era of gaming companies renting out the former Staples Center for a night in June may have come to a definitive end.
