Previously covered by Breakr, a platform connecting record labels, artists, and brands with social media influencers, secured an additional $1.9 million to fuel its growth. The company has onboarded over 30,000 influencers and managed more than $3.5 million in creator transactions over the past two years. Slow Ventures led the extension, and the funding will be used for hiring and product development. Breakr has raised $8.7 million to date from prominent investors including Marc Benioff, a16z/TxO, Kevin Mayer, RGA Ventures, and more.
Breakr’s user growth highlights the size of the creator economy. Despite the modest funding round, the total transaction value in the last two years reveals the early stage of many business models in the space. Goldman Sachs estimates that the total addressable market for the creator economy could reach $480 billion by 2027.
Several prominent entities, including music labels, brands, and musicians such as Megan Thee Stallion, Future, and Kanye West, are using Breakr to connect music to brand campaigns. Breakr sets itself apart by treating the concept of influencer campaigns as a programmatic opportunity similar to online advertising.
The company transitioned to a self-service SaaS platform, aiming to streamline and democratize the influencer marketing process. Breakr operates as a three-sided marketplace, where creators, music artists, and brands interact to run influencer campaigns and access audience data, mass liquidity, and intelligent capabilities. Breakr plans to expand into other fields like film and television in the future.
