Enhancing Search campaigns with Gemini-powered chat
In a recent announcement, it was disclosed that Gemini, a robust AI model, will be integrated into more of Google’s core products, including Google Ads, in the coming months. Continuous testing of Gemini has been underway to improve ad solutions, and it has now been employed to power the conversational experience, marking the first of numerous Gemini integrations.
The conversational experience in Google Ads is currently in beta for English language advertisers in the U.S. and U.K., with a global rollout to all English language advertisers scheduled over the next few weeks. Expansion to additional languages is anticipated in the months ahead. Google is eager to receive feedback from users as access widens.
The conversational experience workflow aims to assist in creating superior Search campaigns through a chat-based approach. By leveraging your expertise along with Google AI, you can initiate the process with just your website URL, allowing Google AI to facilitate the creation of optimized Search campaigns by generating relevant ad content, such as creatives and keywords.
Recent testing of the conversational experience with a select group of advertisers has shown that it aids in developing high-quality Search campaigns with minimal effort. This is measured using a metric called Ad Strength, which evaluates the relevance, quality, and diversity of ad copy, providing a score ranging from “Poor” to “Excellent.”
