Since the launch of the Vision Pro by Apple, there has been a strong emphasis on immersive content. We all know that content is vital for the success of any hardware platform.
Looking back to the launch of the first Apple Watch in 2014, there was initially confusion about its purpose. It took a few years for Apple to focus on fitness as the main driver for the device. Similarly, the success of the Vision Pro will hinge on the quality of its apps and games.
The Vision Pro is a remarkable piece of hardware, excelling in key areas such as passthrough, spatial association, and high-res displays. However, many are still questioning the value proposition of the device, especially given its price and the checkered history of extended reality.
Ultimately, the value of the Vision Pro lies in its content. In the week following the launch, computing stands out as a killer app for the device. Apple has emphasized this to appeal to enterprise customers. The aim is to drive down costs by increasing the scale of headset purchases by organizations.
The platform approach allows for the crowd-sourcing of functionality. By relying on third-party developers, Apple gains access to a diverse range of perspectives, enriching the user experience.
Prior to the Vision Pro’s release, it was uncertain whether Apple could attract key developers. The inclusion of 600 “optimized” apps at launch, along with compatibility with more iPadOS apps, demonstrates a strong start for a first-generation device in a category known for its challenges.
The use of the Vision Pro with intentionality is crucial. The device is best suited for specific tasks, and users need to be mindful of the potential for motion sickness during extended use.
For fitness and mindfulness, the Vision Pro offers engaging experiences. Apple Fitness+ Pilates and games like Synth Riders provide a blend of physical activity and immersive gaming. Additionally, apps like Apple’s Mindfulness and Endel Realms contribute to a balanced wellness experience.
In terms of science and entertainment, the Vision Pro offers glimpses into prehistoric eras, ocean exploration, and space. Dinosaur Experience and SkyGuide provide immersive experiences, while Lego’s Builder’s Journey and Loona offer engaging and relaxing interactive experiences.
On the business front, Microsoft Word remains a standard for word processing and can be used for work within the Vision Pro. It is also an ideal platform for enterprise applications and training. Apps like JigSpace showcase the potential for creating AR demonstrations for various fields.
