IHG Hotels & Resorts, a prominent hotel company, aimed to boost its presence among luxury travelers. The brand utilized two YouTube Sponsorship options to combine audience and content-based advertising solutions. IHG implemented a First Position Moment showcasing luxury properties, alongside NFL and F1 content takeovers, garnering significant visibility with its target audience. The YouTube campaign generated extensive reach compared to traditional TV and drove increases in ad recall and brand awareness for IHG, surpassing the YouTube benchmark by 2x. “YouTube is a key platform for viewers during popular moments,” stated Chris Copp, VP Paid Media at IHG Hotels and Resorts. “We are thrilled that Content Takeovers open up more opportunities to seamlessly connect our brand with culturally relevant content that resonates with viewers.”
This Super Bowl season, explore how YouTube can empower your brand to own relevant content and audiences for maximum impact. Additionally, explore the options of Cost-Per-Hour Masthead and Spotlight Moments.
